Many of these items were introduced to be somewhat rare - and costly. I will say - going from 3000 to 300 is extreme. The daily (recently tripled) login reward is meant to supplement getting involved in events, testing, and other actions that benefit the community (updating the Wiki, etc..). They were not meant to be the sole source of Fortitude token income to purchase these items.
It is also intended that people who acquire these tokens through these various channels are able to purchase things on the behalf of others - and not that a single person should be able to go use tokens to buy everything on the vendor by themselves in a short period of time.
The second things on this vendor are dramatically reduced in cost, or tokens payouts become increasingly common, the value of the tokens, and the actions that reward those tokens become diminished, and I don't believe that is what we are trying to achieve.
I understand there are things in game that people see..and people want fast. It's natural - but it undermines the chase, it reduces the value of the token and vendor - as well as reducing the reliance on each other.
It is a matter of perspective - and if that perspective is based on a single person doing it all themselves - we need to change how we look at things.