Ice and Snow: Echo Base Instance Improvements

Ice and Snow: Echo Base Instance Improvements
This idea/suggestion is Open. You can respond to ask questions or discuss the idea and either vote it up or down if you believe it should or should not be implemented, respectively. Popular suggestions and ideas will be considered by the development team to become reality in-game.
Proposal
1) Introduce tokens for Hoth like the other Heroic Instances; primarily from the instance, but also from pre-quest.
2) Allow for purchasable rewards with Hoth Vendor as there was on Live.
3) Institute a Frost Week in December or January like Lava Week, with an additional vendor for assorted Hoth Loot not normally available for purchase and removed cooldown times for the instance.
Justification
Currently, Hoth is the least-run instance of all the Heroic Content. This is due to it being seen as high on equipment wear with reward not quite worth the risk. Additionally, the Hoth token gained from the Token Box quest currently has no use whatsoever. Finally, there is little motivation to run it once you have collected the loot you want from the instance; adding tokens that can be used to make purchases off of a vendor makes it worth it to run over and over, like Mustafar Trials.
Motivation
Hoth should get some more love! It's a fun, unique instance quite unlike many of the others with a cinematic feel. In its current state, it is probably the least-run of all the "Heroic Instances," and it would be great to see more interest generated for an instance that I'm very excited we now have on the server.
In a world that is cold and unforgiving, one group of heroes could tilt the side of an epic conflict...if people were properly motivated to run the instance.

I'd love to see the re-institution of the vendor from Live, as well as the use of Echo Base Tokens of Heroism that can be used to acquire loot items from the instance.

It would be a fun follow up to the wintry activities of Life Day to have a Frost Week that allows for repeatable runs of this instance!

I'm not proposing changing the difficulty or anything of that nature. I'm hoping, however, to generate more interest in running it by opening the door for greater reward for completing what, on higher difficulties, is punishing to gear (and willpower, in some cases!).
 
We do still intend to bring tokens back for IceFest FYI. Probably lost in Discord but posted this after Echo Base was released.

“First is that we likely will bring the tokens back, but not yet. Mustafar didn’t have tokens for the first year or so. Just to be transparent I was considering during the next IceFest.”

But before then, we still need to have WookieeFest…